I recently read an article on outdoorphotographer.com about building stories out of photos. The best pictures tell the greatest stories. They evoke emotion in the viewer. Different moods can be created from exposure, weather, and color. All of which helps create a story because stronger emotions help our imagination to interpret the scene the best. Additionally, a photographer should be aware of all the parts that make up the whole of the photo because these are easy to forget about, but do influence the story.
I love this photo taken by the author. He decided to not use a super telephoto lens in order to create a wider perspective and capture the whole scene.
In this picture, the photographer extended the exposure time to set the mood with the softer edge to waves.